Top Management Against Digital Transformation
- Published on
🚀 Top Management and Digital Transformation 💼💻
In the era of digital transformation, top management is the key to success. Nothing new, one might think – and yet more and more managers are failing. This includes CEOs and board members alike.
Nothing more and nothing less lies behind it:
1️⃣ Visionary Leadership: Define a clear vision for digitalisation.
2️⃣ Cultural Change: Foster innovation and agility.
3️⃣ Resource Allocation: Enable investment and training.
4️⃣ Change Management: Address resistance and communicate benefits.
5️⃣ Strategic Alignment: Embed digitalisation into corporate strategy.
6️⃣ Measurement and Adaptation: Keep continuous improvement in focus.
Building on Gretchen Spreitzer’s (1995) model of psychological empowerment, one can argue that in today’s world, digital empowerment is no longer optional but a necessity. It is the responsibility of top management to integrate these dimensions of empowerment and set the course for successful digital transformation.
